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Since launching in 2006, Countryside’s flagship New Broughton Village development in Salford has become an exemplar of sustainable regeneration, having grown to become a flourishing suburban community on the doorstep of Manchester City Centre.


Countryside, Salford City Council, Great Places Housing Group and others


3,500 mixed-tenure homes and a full range of community facilities and services including shops, leisure, employment, education and training


15 year programme which started on site in 2006


  • Best Residential, Salford Good Design Awards, 2010
  • Best Community Involvement Project at RTPI North West awards, 2009

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Once known as the lesser relation to Manchester, the tide has turned in recent years for Salford. With the relocation of the BBC in 2012 to state-of-the-art facilities at MediaCityUK in Salford Quays and numerous other significant regeneration projects including Chapel Street and the Irwell City Park, the city has very much carved its own unique identity.

Forming part of Salford City Council’s successful £500m regeneration of Lower Broughton, New Broughton Village is a collection of one, two and three bedroom apartments, and two, three and four-bedroom houses.

The development’s success has helped to attract further investment with a range of new local amenities, including a primary school (pictured below), a landscaped park, cafe, dentist, chemist and a variety of other shops.

All of which knit the development together to create a thriving neighbourhood, fulfilling Countryside’s commitment and vision to creating places people love.

For further information please view the full New Broughton Village case study.

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