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A new brand identity is much more than just changing a logo and embodies everything a company says or does. We have been at the forefront of our industry for many years, synonymous we believe with quality and integrity, a formidable player with expertise spanning new communities and sustainable development to regeneration. But in recent times we have perhaps not been as widely understood as we would like.
We are now entering an exciting period for the company where we are targeting rapid growth with the aim to double in size over the next five years. Our new brand underscores this vision and will help provide us with a solid platform for growth.
Central to the new brand is the positioning of Countryside as ‘The Placemaker’ – this above anything is what we want to be known for. It is a big idea and conveys our capability for strategic planning, considerate design and sustainable development. It also reflects our desire to create a sense of pride and identity among the communities we help shape.
We have adopted the strapline ‘Places People Love’ because our mission is to create places of character and quality, designed to strengthen people’s sense of belonging and investing in the things that people value in their every day lives.
We were delighted therefore to receive the ‘Place Making Award’ for the Cambridge Biomedical Campus at the Property Awards 2014 last week. Knowing that the Property Awards’ judges recognise our approach to this important development is very encouraging and fully endorses our ability as a placemaker.
We focus on what matters most to our customers and we believe our approach helps set us apart from the crowd. I am confident that new brand will stand us in good stead as we redefine our business, increase our market share and command a premium for our products, and I am excited about what the future holds for Countryside.
I hope you like our new brand identity.
Here you’ll find property related blog articles from the team at Countryside as well as independent experts. Expect regular tips and advice on topics such as buying a new home, interior and landscape design, setting up home, mortgages and finance, plus articles on architecture, the property market, regeneration and more.