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Legendary American architect, Frank Lloyd-Wright, once said ‘All fine architectural values are human values, else not valuable.’When it comes to striking architecture and design, I often think of European Gothic masterpieces, Victorian grandeur or Art Deco that can be seen all across North America. These pieces stir the imagination, inspire us and elements, I’m sure, would often crop up in many people’s dream homes.

The value of good design - by Andrew Loveday

Architecture today, especially when it comes to new build homes, is often seen as lacking this type of personality that is all at once practical and desirable. However if, as Lloyd-Wright states, good design is about creating something based around people, then new homes should – and can – reflect the people that live in them.

The multiple benefits that come with buying a new build home over a Victorian terraced house, for example, are many: internal layouts designed for modern living, energy and water efficiency; minimal chains; ways to help you to buy; guarantees from the NHBC and low maintenance.

When customers choose a new build home they should have the opportunity to buy a place that is stylishly designed for modern living and that will stand the test of time, whether they are a first-time buyer, a family or are looking to downsize.

When it comes to building homes and communities that people want to live in, Countryside has received more Housing Design Awards than any other home builder. All our homes carry a signature style and character, designed with materials that reflect our commitment to design quality.

We go to great lengths to make sure the external landscape of our new homes and indeed the overall development has been carefully considered. We employ our own in-house landscape designers who are tasked with ensuring our customers can move into a beautiful and welcoming environment from day one.

Our award-winning developments reflect Lloyd-Wright’s philosophy: they win not just because of their aesthetic appeal, but because they are sensitively designed around the people, communities and landscape they are designed and built for.

For example our Cambridge development, Abode at Great Kneighton (pictured above top left), has received multiple awards, including the Supreme Award at the Housing Design Awards and a RIBA National Award 2015. It won for its high quality public open spaces and landscaping, the craftsmanship and detailing of the design and the wide range of homes available. Surrounded by extensive landscaping that helps the buildings relate to the surrounding countryside, Abode takes its design cues from traditional Cambridge architecture reworked for 21st century living. It sits within a masterplan that provides schools, a 120 acre country park and connections to Cambridge and is being built at a time when housing is much needed in this fast-growing city.

Today is part of New Homes Week – you can learn more about #NHW16 here.

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Andrew Loveday,
Sales Director


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About this blog

Here you’ll find property related blog articles from the team at Countryside as well as independent experts. Expect regular tips and advice on topics such as buying a new home, interior and landscape design, setting up home, mortgages and finance, plus articles on architecture, the property market, regeneration and more.

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